The Blueprint for an AI-Powered Marketing Engine

This demo showcases Adswerve's prescriptive approach to building a sophisticated marketing engine for Zillow, moving beyond data consolidation to intelligent activation and measurement.

Why These Identifiers Matter:

  • Visitor ID:
    • Simulates first-party data capture for a unified user view.
    • Allows us to track your specific journey into BigQuery.
  • Channel:
    • Demonstrates our ability to analyze and attribute across all marketing channels.
    • Feeds directly into our omni-channel attribution models.
  • Persona:
    • Customizes the demo narrative to a specific Zillow business line.
    • Shows how data strategies adapt to different user segments (e.g., Buyers vs. Sellers).